Interview: Joe Atkins on Covering for the Bosses
A good case could be made that labor issues are the crucial, but nonetheless hidden and almost unmentionable, issues in contemporary American politics. For a look at the condition of the working man and woman in early 21st-century America, few sources could be better than Prof. Joseph B. Atkins of the Department of Journalism at the University of Mississippi. An experienced journalist as well as an academic, Dr. Atkins has specialized in labor issues, about which he comments regularly on his Labor South blog. For insight into his perspective, here is a brief snippet from the opening pages of his 2008 book, Covering for the Bosses: Labor and the Southern Press (University Press of Mississippi).
“The seed of this book was planted long ago in a textile plant in Sanford, North Carolina, where my father, brother, and uncle worked. Located in a nineteenth-century former iron works foundry, the plant produced textile machinery. I worked there nearly every summer in high school and college, rotating from first to second and sometimes the graveyard shift.
“Everybody worked hard. I remember the plant as a dark, hot, and noisy place where the air was thick with the smell of grease and metal.Huge factory fans kept the summer heat at bay. People talk loud if they wanted to be heard, but mostly they worked….
Joe Atkins
“Certainly no union existed to represent them. To my knowledge, none existed in my town….
“I held many other blue-collar jobs before the belated launch of my journalism career in my late twenties, but I never forgot the men at that plant….
“This book is about such people, the working people of the South, the struggles they faced whenever they tried to organize into unions, and the way the press treated them when they did….
“… To accomplish the task of this book, I traveled across the South several times, from the Carolinas to Louisiana, as well as beyond the South to places like Chicago, New York, and St. Louis, interviewing along the way workers, journalists, labor organizers, activists, immigrants, business people, and scholars. I read every book on labor and the South I could get my hands on. I put to the task decades of work as a journalist and a teacher and, not to be forgotten, the education I received operating a drill press during those hot summers in Sanford, North Carolina.”
I spoke to Joe Atkins in late January, by telephone from Oxford, Mississippi.
DC: Looking at your book, you’ve presented it as a kind of history of the relationship between the southern media/southern papers and labor issues, but really you’ve given us a pretty thorough history of labor relations in the past century, in the South and in the whole country as well. It’s just an awfully sad story — and I don’t know what the prospects for it are. The prospects don’t look especially good. Everything seems to be running in the opposite direction from the way I might surmise you would like to see it going. Would that be a fair statement?
JA: Well, it does seem to be that way, and the author of the foreword to the book, Stanley Aronowitz, a well-known sociologist and author who writes a lot about labor, called it a heartbreaking story because it does seem to be, as you said, a sad story in many ways. Yet it’s also a heroic story, I think, of the people in the South, textile workers and others who tried to stand up for workers’ rights and were often quite brutally repressed. And as far as what the future might hold, it does seem that things are moving even further away from the aspirations they and others might have had. But you know, you go back to the 1920s and you really take a broad view historically, and you look at the 1920s, that was a period of time in which labor unions in this country were at the very bottom and they had experienced an earlier time, mineworkers and others, of growing strength, the Knights of labor and other groups, but then with World War I, the Russian Revolution, and the subsequent red scare in this country, unions were often really suppressed and wiped out of existence and reached a real low point. And then the economy went bad as well in the late 1920s and you had a new political leadership in the 1930s that was quite pro-labor, [Franklin D.] Roosevelt, the best pro-labor president we’ve ever had in this country, I guess, and then you see in the very next decade, labor rise to its greatest strength. The United Auto Workers and other unions like that really emerge as very strong players on the scene. So labor unions have been down on their knees before and it doesn’t mean that they can’t rise back up. As far as the South goes, I that, you know, you’ve got a growing industrial base in the South with automobiles, the auto industry and so forth, and a lot of workers out there — there’s potential, but there’s major obstacles still in the way.
DC: One problem is that economic development around the world is so uneven, and this is something that started in the past generation or so as things have become more globalized. China is sort of hanging over everybody’s heads. We hear we’re eventually going to see automobiles from China in our own showrooms. NAFTA was supposed to help Mexico alleviate our illegal immigration problem but much of that work went to China. But China and India and much of that part of the world are beginning to develop, so if development becomes less uneven, maybe things will improve in the very long term, maybe in a century or two or more, I don’t know. One thing I noticed, you mentioned, the longshoremen, the dockworkers are some of the more internationalized unions, and some people say with the globalized world, it’s going to take cooperation within labor across international boundaries, but of course with so many countries, you’ve essentially got company-dominated or state-dominated unions, I’m sure unions in China don’t amount to any more than that.
JA: That’s absolutely true. And the labor leaders have always recognized — or at least said they recognized — that you’ve got to have international solidarity working with unions in other countries, but never more so than now, when we have a global economy, major corporations that stretch around the world and they no longer have the national allegiances that they once had. And they can just move a plant anywhere, shut down a plant here and move it somewhere else. So you’re absolutely right, I think. Labor leaders, the movement itself has to think on a global scale and work in this kind of context. That chapter you made reference to, the Charleston dockworkers, that’s a classic example of how that can work successfully. Those dockworkers protested a Danish shipping company that was going to all of a sudden break past labor agreements and stop using union workers Aligning with the protesting longshoremen in Charleston were longshoremen in Spain and elsewhere in Europe and it really put pressure on that company and that company finally relented and the Charleston workers won. They won that protest and so it shows you how it can work. I will tell you there are unions out there that are really working harder on this international loyalty. The United Auto Workers, for example, they’ve been meeting with labor organizations in Germany and elsewhere because this phenomenon of “Detroit South,” where Mercedes Benz and other companies are coming to the Unites States, to the southern United States, to open plants to avoid unions, they’re working with those guys. And also the United Electrical Workers, an old union that goes back to the ‘30s, has been really aggressive. The UE is working really aggressively with Mexican labor organizations, and trying to do this on a more international scale.
DC: You mentioned there’s a tendency for the press in these communities to cheerlead for these people when they come in, Daimler in Vance, Alabama, Nissan in Canton, Mississippi. But this kind of employment — textiles at one point, but then textiles went overseas, the automobile manufacturers are coming in — but, looking back over the years at the rise of the so-called Sun Belt, arguably the whole region hasn’t benefitted from it very much. Poor rural areas and small towns are still poor, but we continue to try to pursue this low-wage, right-to-work strategy.
JA: You know, the strategies, by and large, haven’t changed since Henry Grady of the Atlanta Constitution, in the years after the Civil War, talked about a “new South.” “Come to the South, invest in the South. We’ve got docile, cheap labor down here, willing to work for nothing, and political leadership that’ll do anything to get you down here.” We’re still doing that and yes, the South is jobs-hungry, just as would be any poor region of the world, and often desperately so. We need to respect our fellow workers more and to insist that these companies be good community citizens and not just come in because it’s the cheapest route for them. We lured the textile industry down here from New England at the turn of the last century and now they’ve packed their bags and moved, first to Mexico and then to China. And now, increasingly, we’re getting the auto makers here. Will the auto makers someday pack up and leave too? It’s a little bit different story there because these plants, if you look at a textile mill and then you look at a big auto plant, like in Canton, Mississippi, that’s just gigantic — that’s not to say it can’t shut down, but there is a huge investment there. And, they are closer to the markets where they want to sell autos. It’s harder to pick up and move but it doesn’t mean that they can’t do it. I think it’s a little more difficult than it would be for a cotton mill or a textile plant.
DC: The Obama administration got elected with a Democratic Congress with support from organized labor, as they traditionally have had, and one piece of legislation that labor is very eager about is the Employee Free Choice Act or so-called “card check.” I wonder what you hear about the prospects — if health-care reform fails, I suppose the prospects for card check are not much better. What are you hearing?
JA: Well, I’ve actually written a fair amount about this in columns and articles and so forth, although this issue really came up after my book came out. This was first announced with great fanfare within the labor community — “this is the thing that can turn our prospects around” — and Obama strongly endorsed it, said he was for it, and there was a lot of expectation he was going to bring it or have it brought up his first year in office, and then we got so sidetracked on this whole health care reform that is has not been brought up and it looks like if it’s going to be, it’ll be this coming year. I’ll tell you, if he thought he had a fight on his hands with health care, he’s going to have a huge fight on his hands with this one. And because it’s going to be absolutely solid opposition from anyone with an “R” after his name, I’ll tell you that. The Chambers of Commerce are going to fight this tooth and nail and the Obama folks know this. Their labor supporters are watching to see how this is all going to play out but it is going to be a huge battle. I have friends at high levels in the labor community who are skeptical about whether this is really the magic pill that’s going to change everything. But it certainly would make organizing easier and avoid the months-long process that now exists in which it can really get bitter and really divisive. Of course, opponents say it takes away the secret ballot — it’s always an option. Workers can still use a secret ballot if they want to but this card check legislation would give them the same option that companies actually have, and it could just make the process a lot easier and less fraught with all kinds of nasty campaigning.
DC: Card check refers to exactly how the organizing of an election that’s required by the Wagner Act under certain circumstances would be carried out….
JA: Exactly. The Employee Free Choice Act means that employees in a company could have a choice of whether they have a traditional election or whether they can just have what’s known as a card check, they could simply sign a card saying whether they would support joining a particular union or not. And so then they don’t have to have the lengthy process of an election. Actually, employers already have that option. Employers can go either way if they want to and some employers actually have opted for a card check election, for example, in casinos in both Las Vegas and in Mississippi. And all this legislation would do would extend that option to employees.
DC: I suppose the idea is to just afford a little bit of protection against hardball tactics.
JA: You know, what goes on right now is essentially because of certain provisions that were included in the Taft-Hartley Act of 1947. Companies opposed to a union coming in to their factories can have a closed audience with their workers — which is what happened when the UAW tried to organize Nissan in Tennessee — in which the CEO requires workers to come to this meeting and then he can just say, “You join this union, it’s not going to be in your best interest or in this company’s interest,” and essentially it’s a very threatening atmosphere. And there’s all kinds of accusations back and forth, what we’ve seen in traditional union campaigns and it’s really a bitter process. It divides friends, it can divide families, and so that may be what’s necessary but ultimately, that may be what some workers choose as well as companies. But this other process, you know, at least offers another option.
DC: It just seems like the playing field has been awfully stacked against labor. At some point, you always hear, it really goes back to 1981 and Reagan’s action against the air traffic controllers. And ever since then, it’s been almost nothing in the private sector, a little better in the public sector.
JA: Some would say it was almost an Armageddon for the labor movement because it sent a clear signal across the country that here we have a president who, although he was a former labor union leader himself at the Screen Actors Guild, he was not siding with, not sympathetic to the unions at all and he destroyed a major union, PATCO, the air traffic controllers, and it sort of set the tone for the next 30 years. And we’ve had, as far as labor issues go, conservative presidents ever since then, and that includes Bill Clinton. Bill Clinton is called a Liberal practically every day on Fox News and what have you, but as far as labor issues goes and the labor movement, working people and everything, he was no raging liberal at all. He brought us NAFTA and all the promises that came with it — the jobs and so forth, and NAFTA has not been a good thing for American working people.
DC: We hear about a lot of issues. Recently, it’s been health care, regulation of the banks, financial downturn, financial crisis, terrorism. But the thing about it is, this is an extremely central issue, the way the political parties defined themselves in the 20th century: business versus labor. But it’s become obscured, labor has. . .
JA: It has.
DC: Labor has been so beaten down and you say with the press, it’s gone from outright hostility to indifference.
JA: Exactly. That’s a good question and that was a central theme in my book, is that it’s the media’s role or the press’s role, and of course we have, by and large, a corporate-owned media — they’re going through all kinds of trouble now, and our media landscape is changing dramatically as we speak, but the corporate-owned press has never been particularly sympathetic to labor issues. It doesn’t mesh very well with the corporate sort of view of the world. There have not been that many studies on the press and labor. And when I say the press, I’m really isolating within the larger media world, journalists practicing journalism, whether it’s broadcast or print or online or what have you, as opposed to a broader media world that can include everything from movies to whatever, and so that’s what I mean when I say press. It could be broadcast or online. But in the studies that have been done, including mine, of the press and labor, you see this so much –a corporate worldview that’s pushed, it’s subtle and understated in a way but yet it’s pervasive. And I’ll give you an example. If there’s a major strike going on in a particular city and workers have decided they’re going on strike, that’s what we’re going to do because of our protest against this employer — how is that news going to be presented on the evening news and the next morning’s newspaper? Well, I guarantee you, it’s going to be — how did this disrupt commuters, how did it disrupt consumers getting their products, what is going to be the discomfort to the public at large in this strike? Now that is a factor in this story, but what about why are these workers doing this? You know, a strike is an act of last resort. Nobody wants to go on strike. It costs the unions money. It costs the company money. It’s a desperate act and no one wants to do it — the number of strikes has gone down pretty significantly in the past several decades. But when these workers do this, why do they do it and what are the issues, gets totally fogged over because of consumer concern and that is a purely corporate worldview that we’re getting in our supposedly objective press. And that’s why working-class issues are obscured today and gets sort of sidetracked as we talk about all these issues.
DC: You’ve almost got to go to the alternative press to get coverage of it, it seems.
JA: Absolutely. That’s where you’re going to be informed. You do that, I do that, but a lot of people don’t, you know. A lot of people are still on the mainstream media to get their news and so this is the missing story. And I have to say that there’s another theme, an underlying theme in the book, was that this has been what’s going in the South but now it’s become kind of a model for the nation as well.
DC: Somebody wrote a book called The Americanization of Dixie: The Southernization of America [John Egerton, 1974, in fact -- D. C.]. And you mentioned southern labor conditions are pressuring the whole country.
JA: Exactly. You know, if you go back to the early 20th century — and I discuss a number of journals at that time, you had some pro-labor journalists, there were always a few out there, but there was also an intense hostility toward labor and you had editors and columnists and so forth that just bitterly opposed to what was then a fairly strong labor movement, comparatively strong. Bitterness and anger and rancor — “Well, if we just don’t tell the story, maybe they’ll go away,” and now kind of a conspiracy of silence that’s replaced that.
DC: Speaking of the consumer, one thing you’ve discussed lately on your blog — farmworkers going up against a Lakeland, Florida-based supermarket chain, Publix, over working conditions — tomatoes especially seemed to be a flashpoint. Everybody’s got to shop. Most everybody goes to the supermarket, everybody wants to pinch pennies, but it’s almost a matter of slave-labor conditions for some of these people, and we’re getting into immigrant labor when we talk about farmworkers, of course. [Discussed at Joe Atkins' Labor South blog here. Link to farmworkers' advocacy group Coalition of Immokalee Workers here.]
JA: Sometimes we’re just not aware of the conditions that exist that went into producing the products that we have in our houses or on our tables. And you know, as a community of fellow human beings, we should be aware there was undue suffering that went into this product and into the fact that I was able to buy it at this very cheap price. But when this was brought to the public’s attention about in the 1990s about sweatshop conditions had produced Nike shoes or some of these other very popular products, the public got engaged with that and it forced these companies to address that issue and to change some of their practices. And maybe that’s what’s going to ultimately be needed in some of these other situations like you referred to with the people picking fruit or what have you, a largely immigrant workforce, and what really bad conditions they have to endure to provide us our food products.
DC: You’ve reported matters like this through your career — it just seems to me, you get into a situation like this and you push very far, before long, you get beneath the polite veneer of the political system. Would I be wrong to think that pretty quickly you can get into a situation where maybe you become afraid that people are going to mess with you? You must have experienced that here or there.
JA: Oh, yes. I have. And I get all kinds of all letters — angry letters, because I write a regular column for newspapers here in Mississippi and it often gets picked up by other papers. And I try to publish a fair amount as well as teach here at the university and so I get a lot of angry responses as well as a lot of supportive responses, too. But, you know, I was interviewed on a public radio station, well, not a public radio station but on a sort of a conservative radio station here just a year or so ago….
DC: Hmmm.
JA: In which here in Mississippi which, you know, the host called me a communist, and all other kinds of things, you know. And you know, I said, well, you need to ask my priest about that. But anyway. . .
DC: The host called you a communist?
JA: Yeah.
DC: Did you know what you were getting into?
JA: Well, the first time, no. He interviewed me twice and just sort of came on me like gangbusters and I was really kind of overwhelmed the first time. I was ready for him the next time and I tried to even up the count a little bit. Some years back, when I was up for tenure here at this university, there was word that there was an effort in the state legislature to get me fired. One influential person over decisions about tenure for faculty members in this state, I have to say to the credit of the university, stood by me and didn’t react but yeah, there’s always potential for political repercussions.
DC: It was the sort of radio station that carries a lot of conservative talk radio, I guess.
JA: Right.
DC: Angry rhetoric, but nothing to the point of out and out physical threat, I hope.
JA: I don’t recall anything like that. A lot of, “you need to be fired, you need to be this, you need to be that. . . .” Nobody, at least it . . . .
DC: It gets heated pretty quick in this area, doesn’t it?
JA: It can. You know, I quote, right at the beginning of the book, some old labor veterans, labor organizers who worked here in Mississippi and elsewhere in the Deep South during the civil rights era and later, and being shot at, being threatened — you know, I’ve got a friend who lives right in this area, in Oxford, Mississippi, who was a labor organizer in the ‘70s — literally, night riders went after him, firing left and right like something out of the Wild West — and so, there’s a long history of that kind of thing, for sure. So, no, I haven’t had anybody shoot at me. [chuckle]
DC: Well, I’m glad. Public opinion surveys show the public holds unions in low regard because of the public schools and the automobile industry. In the latter case, they think, I suppose, that the UAW pushed too far, priced themselves out of the marketplace and brought some of their problems on themselves. Fair critique or not, and what should the response be?
JA: Well, I think unions aren’t above criticism. The UAW is really in a kind of an amazing study in the whole labor history of this country. When they came into being in the mid-‘30s, employing tactics like sit-ins that the civil rights movement would later adopt, people like Walter Reuther were real heroes. They were really out there fighting for all working people, not just their own. And I think that legacy and spirit still lives on in the UAW. There are some really good people there, and other unions as well. There are a lot of critics, people who are sympathetic to working people and to the labor movement but they feel that it has gotten too parochial and too interested in their own memberships without a broader sense of “we’ve got to be out there to help all working people, and not just our own members.” And so a lot of people who were not members of unions felt left out, and they tend to look at them as “the other,” particularly in the South — when the UAW came down and tried to organize Nissan, it was — “Well, you guys are from Detroit. You’re not one of us.” And that was a factor in the failure of that effort. And so reformers within the movement, and I’m friends and close with a number of them, and in many ways I include myself among them, feel that the labor movement has to recapture that sense of being a social group like the civil rights movement was. We’re out there to help all working people — yes, we want to help our own people, but it’s got to be a broad-based movement and then people are going to be more sympathetic and some of these surveys you make reference to are, they’re going to be some different results on that, I think. But I will say the labor movement lost a sense of that mission — for a number of reasons. And that includes the strong anti-communist feelings of the post-World War II Era, the McCarthy era, that targeted unions, when Republicans took over Congress in 1947 and passed the Taft-Hartley Act, which was the polar opposite of the pro-union Wagner Act — the Taft-Hartley Act was anti-union, and set up these right-to-work laws and so forth. Unions, in trying to adapt to that new climate, purged themselves of a lot of the people within their ranks who most strongly felt that sense of social mission and social justice. And they became more insular as a result and lost this sense of the social movement and those were factors, too, in changing unions today and why unions need to recapture some of the old spirit.
DC: I understand there’s been some internal debate. Does it come down to organizing particular workplaces, I guess, versus broader political activity, making it a social movement? I understand there’s been something of a split a couple of years ago, the AFL-CIO on one side and the Teamsters and the service employees on the other. What was going on there, exactly?
JA: We got that split there, between the AFL-CIO and the Change to Win folks who broke free the AFL-CIO. And now there’s some discussion about possibly coming back together again, at least in part. Maybe it was different when John Sweeney came in in, I think, 1995, and took over the AFL-CIO. There was a feeling that a new day has finally arrived. We have a new vigorous leadership that’s going to recapture some of the old spirit that I’ve just discussed. And 10 years later or more, there’s, it feels like Sweeney and his team didn’t quite live up to that promise and maybe that’s not their fault, but the promises, the division was not quite realized and unions are still suffering. And so there’s a lot of theories and ideas out there and some say, well, we need to do more grass-roots organizing. We need to do more broad-based movement-type things and so forth. And there’s probably some of all of that, there’s still a criticism among a lot of labor activists, that the movement itself, labor unions, the AFL-CIO, big labor unions, the SEIU, are too top-down. They’re not listening to the voices of the people on the ground enough. And so there needs to be some reorganizing there, perhaps. Some opening up of a more democratic process within the labor movement so they can hear some of the different ideas out there and be more, do a better job in responding to some of the challenges they’re facing.
DC: One thing we see is that movement is doing better in the public than the private sector. But the public-sector unions are not really the traditional labor movement. I don’t know how much difference it makes. Of course, the service employees, if that’s the way the economy is going, I mean, it’s not surprising — the people who are doing, really doing some of the more menial labor these days, and that’s very often black and brown rather than white people in the service employees union.
JA: You’re absolutely right. You know, one thing is our changing workforce — as people say, we don’t make things much anymore. And those who are making things in America are working for a Japanese or a German company. I think we’re in the direst economic straits now than we’ve been in since the Great Depression, and political leadership hopefully recognizes that and if we’re going to be great again, we’re going to have to be making things once again, too. And so maybe it’s going to take the people at large, beyond labor, to demand that our political and economic leadership do more to really to help create these kind of jobs that a lot of people need, that we all need.
DC: While we’re on this employment issue — among employers, some have a worse reputation than others, of course. Wal-Mart has come under some very, very severe criticism. Others have a better reputation. In retailing, Costco has a much better reputation and some people would rather give their consumer dollars to Costco than Wal-Mart — they treat their employees better, and I suppose that’s also true of an outfit like Apple. Maybe in automobile manufacturing, Toyota has a little different aura about it than some of the others. Ultimately, doesn’t it come down to — they are all under bottom-line pressure, ultimately there is a rap sheet against all of them. For some it may be a longer rap sheet, for others shorter. I wonder what your judgment is on that. Wal-Mart especially — the effect that corporation has had has been well documented.
JA: Wal-Mart is — of course, it’s a southern company, Arkansas-based. It’s vehemently, virulently, I would say, anti-union and we see what happens in the absence of a union among Wal-Mart workers, when it was announced just days ago, I guess, that it was firing 11,000 workers. And also. . .
DC: And outsourcing their in-store product sampling for Sam’s Club. They’re going to give all that to a third party. [Discussed at Joe Atkins' blog here; wire-service story here.]
JA: Right. Exactly. It’s saying, “happy new year” to all of those workers. And then according to reports that I’ve read that they’re refusing to pay severance pay to those workers unless they signed a waiver not to sue Wal-Mart for . . .
DC: Shopper Events is the outfit they’re putting in the stores….
JA: Exactly. And so, so you’ve got companies like that, yes. And you know, there’s always going to be some tension because labor and management have different points of view about things. We’re in a country that’s a very capitalistic country in which the standard operating procedure is, “I’m the one who gives the orders here.” But you can have other companies that are more enlightened, that realize, that a workforce that’s being treated well is going to be a better workforce, more productive. You mentioned Costco — Freightliner [now a Daimler subsidiary -- D. C.] has a pretty good relationship with the UAW, and Kroger and some other companies tend to have more labor peace than others.
DC: It looks like a fairly desperate situation for labor at the moment. What do you think is the outlook, then — in the short term, intermediate term, long term?
JA: Well, short term, you know, difficult uphill fights and a still sort of a kind of an entering a new era in which we have a desperate need for ideas and to put those ideas together and into place. I tend to be the last optimist in the room. And you know why? Because I just believe in the human condition, particularly when I look at my own region, the South — I can’t believe that all the sacrifices and work of generations of people who went totally against all odds and tried to stand up for their fellow human being, that that’s just going to go to the wayside and be forgotten. The ashes of history. And a lot of people out there working, right now, you know there are a lot of people across this region who are making coalitions and alliances — not just the South, of course I focus on the South, but really across the country. I know here in the South, you have civil rights groups like the Southern Christian Leadership Conference working with immigrant groups and so forth. And they’re at the ground level, grass roots. We’re not hearing a whole lot about them now, but they’re out there. And I’ve got a feeling that their voices are going to be increasingly heard and we’re going to see some changes — the labor movement’s been down before and it was not out and it’s not out now. So that’s my last voice of optimism for all these sort of pessimistic, depressing sort of factors that are out there.
DC: Well, Professor Joe Atkins, thanks so much for talking to us.













